Cookie Policy
WAVEE – COOKIE POLICY
Effective Date: 1 March 2025
This Cookie Policy explains how Wave Ai Ltd (“Wavee”, “we”, “us”, or “our”) uses cookies and similar technologies across:
- The Wavee Resident App
- The Wavee Concierge & Building Portal
- The Wavee Business Portal
- The Wavee Pets App
- Our websites and related digital services
(together, the “Platform”)
This Policy should be read together with our Privacy Policy.
We comply with:
- The UK General Data Protection Regulation (UK GDPR)
- The Privacy and Electronic Communications Regulations (PECR)
- ICO guidance on cookies and tracking technologies
1. What Are Cookies?
Cookies are small text files stored on your device (computer, mobile phone, tablet) when you visit a website or use an app. They enable systems to:
- Recognise your device
- Remember preferences
- Maintain security
- Analyse usage
- Support functionality
Cookies may be:
- Session cookies – deleted when you close your browser
- Persistent cookies – stored for a defined period
2. Types of Cookies We Use
A. Strictly Necessary Cookies
These cookies are essential for the operation of the Platform and cannot be disabled through our consent tools.
They are used for:
- Secure login and authentication
- Session management
- Fraud prevention
- System security
- Load balancing
- Core navigation
Legal basis: Legitimate interest / contractual necessity
B. Performance & Analytics Cookies
These cookies allow us to understand how users interact with the Platform so we can improve:
- App performance
- Page load speeds
- Error handling
- Feature usage
Analytics may include:
- Page views
- Click paths
- Navigation patterns
- Device and operating system data
These cookies are used only with your consent.
Legal basis: Consent
C. Functionality Cookies
These cookies remember your preferences, such as:
- Language settings
- Display preferences
- Notification dismissals
- Saved user settings
They improve usability but are not essential.
Legal basis: Consent
D. Advertising & Marketing Cookies
These cookies support:
- Delivery of relevant business promotions
- Sponsored listings
- Measurement of advertising performance
- Personalised business content
They may track activity across websites or apps.
These cookies are never enabled without explicit consent.
Legal basis: Consent
3. Cookies Used in Transactions & Business Services
Where residents interact with the Business Portal, Wavee Pets bookings, click & collect, or payments, cookies may also support:
- Fraud detection
- Checkout security
- Session continuity
- Order confirmation
- Dispute prevention
These cookies do not store card numbers.
Strictly necessary transaction cookies cannot be disabled.
4. Third-Party Cookies
We may allow approved third-party providers to place cookies on the Platform, including:
- Analytics providers
- Advertising platforms
- Payment service providers
- Security and fraud prevention services
- Embedded content tools (video, maps, chat systems)
These third parties act as independent data controllers and operate under their own privacy and cookie policies.
Wavee does not control third-party cookie practices.
5. Cookie Consent & Control
When you first access the Platform (where applicable), you will be presented with a cookie consent tool allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customise cookie preferences
Withdrawing Consent
You may withdraw consent at any time using:
- Browser settings
- Device privacy controls
- Future in-app settings where available
Disabling cookies may affect Platform functionality.
6. How Long Cookies Are Stored
Cookie storage periods vary depending on purpose:
- Session cookies: deleted at session end
- Functional cookies: up to 12 months
- Analytics cookies: up to 24 months
- Marketing cookies: up to 24 months
Where cookies collect personal data, retention aligns with our Data Retention Policy.
7. Cookies and Personal Data
Some cookies constitute personal data under UK GDPR where they:
- Identify users
- Track behaviour
- Enable profile creation
Such data is handled strictly in accordance with our Privacy Policy.
8. International Transfers
Where third-party cookie providers process data outside the UK:
- Approved safeguards (such as SCCs) are applied
- Equivalent protection standards are required
9. Changes to This Cookie Policy
We may update this Cookie Policy to reflect:
- Legal changes
- Technology updates
- New Platform features
The “Last Updated” date will reflect the current version.
10. Contact
For cookie or tracking-related enquiries: